Les Echos

Year

2017

Role

Userflows

Prototypes

User tests

UI Design

The project

The economic newspaper “Les Echos” launched their new application and the will to target a new audience with more digital content. My role on this project was to rethink the entire experience, then creating a design system for applications and then to create a brand new UI but to keep a newspaper's style.

The problem

The first app was a mere copy/paste from the website with a buger menu navigation and a lot of access points taht could lost the user. The second problem was the purpose of the app itself, if I have the same features with the website, why should I get the app ? So we worked on a brabd new app with new navigation and more custom assets.

The process

First, I broke the full navigation from a classic web/responsive one to a more app friendly one : exit the fat burger and embrace the fit tab bar.

With the product owner and some journalist, we draw a “heatmap” of the feed and how to concentrate the “hottest” content at the beginning of the page. And we decide to create a newsfeed with the most important news and different types of media (tweets, videos, images).

The result

After (a lot) of meetings, feedbacks and workshop, we finally started the design..

Download the app

You can still use the app, the UI is a bit updated but the experience is the same :)